Sandra Yost Gehring boasts a sheepskin in journalism. She started her career as a TV news reporter in her hometown of Omaha. Enthusiastic and eager from the get-go she went on to become a commercial television writer, producer and manager. Since then Gehring's career path has taken her to CNN, NBC, CNBC Asia, NYTimes TV, and The Daily Buzz. Along the way she won an Emmy Award (the big gold statue) for writing & producing a multi-media public service campaign. Gehring knows her stuff.
Her clients benefit from 20+ years of media experience throughout their entire marketing process. From inception through brand strategy and execution, public relations programs, corporate communications, social media, and copywriting, each of Gehring's customers receive outstanding written material designed to elicit a specific response from the target audience. Her experience as an award-winning reporter makes her exceptionally deadline oriented...you don't want to get between Gehring and an impending deadline.
Gehring is the author of Breaking Your Own News...Using the Media to Spread Your Message and Grow Your Business. And following the success of her Smart Girls Newsletter, the ever-prolific writer is finishing her new book which will be called either Smart Girls Over 40...Hotter, Hungrier, Happier! or FIVE FREAKIN' OH...but I'm not dead yet.
Gehring hosts a national radio show called PR 911 where she counsels entrepreneurs in how to generate publicity, is an approved partner of the University of Central Florida's acclaimed Business Incubation program, and teaches a class about press & publicity at the University of North Florida's Employ Florida Center for Creative Industries.
She has penned The Complete Guide to Marketing & Selling to the Affluent... Everything You need to Know to Attract and Keep Wealthy Customers available at Amazon.com and Borders.com.