Sandra Yost Gehring was a journalism major who started her television career as reporter in Omaha. Eager for more responsibility, she quickly became a commercial television writer, producer and manager. Since then her career path has taken her to NBC, CNBC Asia, NYTimes TV, and the Daily Buzz. She is now a strategic and creative marketer, writer, and television consultant.
After a successful stint rebuilding and managing the news promotion at CNN, Gehring went on to win a national Emmy Award for a multi-media news promotion campaign designed to reduce pediatric drowning in Phoenix. Later working as the director of advertising, promotion & I.T. Gehring was instrumental in propelling WRC-TV/NBC in Washington D.C. to #1 in every news day part. She also worked as Executive Producer for the launch of CNBC Asia in Hong Kong.
Gehring combined her marketing and business acumen as General Manager in Norfolk VA, Ft. Myers FL and the Daily Buzz. Described by business associates as creative, focused & highly strategic; Gehring has over twenty years of experience in marketing/communications. Her experience as an award-winning reporter makes her a favorite of both news and promotion managers.
Clients benefit from her experience throughout the entire marketing process from inception through research, brand strategy and execution, and copywriting. She also hosts a monthly radio show called PR-911, and counsels business owners about generating press & publicity.
Gehring is the author of The Complete Guide to Marketing & Selling to the Affluent...Everything You need to Know to Attract and Keep Wealthy Customers.