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Did you know that one summer Stanford University boasted a camp for sleep? Yep, and during that time they got a glimpse of what's normal for teen ZZZZZZ's. 

The original faculty at Stanford's Sleep Camp were William Dement and Mary Carskadon. They were the Tina Turner and Eric Clapton of the sleep world at that time.  (And in my mind they still are.) In the 60's, this brave and curious William Dement identified REM sleep and dreaming with the first female research subjects; The Radio City Rockettes!

                                               

 

 

Today, some sleep experts are kicking up their feet, rockette style because of a new sleep study, with some sleep info that varies from the long established Federal guidelines.

A new Brigham Young University study found that 16-18 year olds perform better academically when they shave about two hours off that recommendation.    

 

The entire report is right here, but it boils down to this: 

 

"The new study by Eide and fellow BYU economics professor Mark Showalter is the first in a series of studies where they examine sleep and its impact on our health and education. Surprisingly, the current federal guidelines are based on studies where teens were simply told to keep sleeping until they felt satisfied.     

 

"If you used that same approach for a guideline on how much people should eat, you would put them in a well-stocked pantry and just watch how much they ate until they felt satisfied," Showalter said. "Somehow that doesn't seem right."     

 

In the new study, the BYU researchers tried to connect sleep to a measure of performance or productivity. Analyzing data from a representative sample of 1,724 primary and secondary school students across the country, they found a strong relationship between the amount of sleep youths got and how they fared on standardized tests.     

 

But more sleep isn't always better. As they report in the Eastern Economics Journal,

the right amount of sleep decreases with age:

                                             

 All this talk of teens reminds me of something that humorist Dave Barry almost said;

Your modern teenager isn't going to listen to advice from an old person.  An old person is defined as someone who remembers when there were no cell phones." And I can remember rotary phones. 

Good sleep is good medicine at any age.  

   

Cheers, 

Nancy Nadolski

Dear Jan,

This is an uber-rare special edition of Smart Girls. Two reasons. I found a perfect little bit of reading for Veteran's Day that will make you think AND smile. The news has been so damn tough all week that I figured we could all use a TGIF smile.

I've got your back girlfriend...always:-)
SG


Written by a Former Soldier...Drafting Older Men

New Direction for any war: Send Service Vets over 60!

I am over 60 and the Armed Forces thinks I'm too old to track down terrorists. You can't be older than 42 to join the military. They've got the whole thing ass-backwards. Instead of sending 18-year-olds off to fight, they ought to take us old guys. You shouldn't be able to join a military unit until you're at least 35.

For starters, researchers say 18-year-olds think about sex every 10 seconds. Old guys only think about sex a couple of times a day, leaving us more than 28,000 additional seconds per day to concentrate on the enemy.

Young guys haven't lived long enough to be cranky, and a cranky soldier is a dangerous soldier. 'My back hurts! I can't sleep, I'm tired and hungry.' We are impatient and maybe letting us kill some asshole that desperately deserves it will make us feel better and shut us up for awhile.

An 18-year-old doesn't even like to get up before 10am. Old guys always get up early to pee, so what the hell. Besides, like I said, I'm tired and can't sleep and since I'm already up, I may as well be up killing some fanatical son-of-a-bitch. If captured we couldn't spill the beans because we'd forget where we put them. In fact, name, rank, and serial number would be a real brainteaser.

Boot camp would be easier for old guys.. We're used to getting screamed and yelled at and we're used to soft food. We've also developed an appreciation for guns. We've been using them for years as an excuse to get out of the house, away from the screaming and yelling.

They could lighten up on the obstacle course however... I've been in combat and never saw a single 20-foot wall with rope hanging over the side, nor did I ever do any pushups after completing basic training. Actually, the running part is kind of a waste of energy, too... I've never seen anyone outrun a bullet.

An 18-year-old has the whole world ahead of him. He's still learning to shave, to start a conversation with a pretty girl. He still hasn't figured out that a baseball cap has a brim to shade his eyes, not the back of his head.

These are all great reasons to keep our kids at home to learn a little more about life before sending them off into harm's way.

Let us old guys track down those dirty rotten coward terrorists. The last thing an enemy would want to see is a couple million pissed off old farts with attitudes and automatic weapons, who know that their best years are already behind them.

HEY!! How about recruiting Women over 50..in menopause!!! You think MEN have attitudes??

Ohhhhhhhhhhhh my God!!! If nothing else, put them on border patrol. They'll have it secured the first night!

Happy 11.11.11 my dear...and some time today go kiss a veteran!

XXOX
SG


Sandra L. Gehring


Dear Nancy


In the words of my writer pal Mark Twain, "The finest clothing made is a person's skin, but, of course, society demands something more than this." And on that note; oh yeah baby, the new E-Store is open and waitin' for you. Be still my little shop keepers heart, it's our:

Going INTO Business Sale

No seriously...the promised, all new, fresh-outta-the-box, over-the-top fun e-store is now open! The drums have been rolled, the balloons were released, the glittery confetti scattered madly.

One shopper describes them as;
Shirts for your soul

Another happy customer said;
These are MUST SEE Tee's!

And my fave new shopper says;
Your tee's are "100% cotton SMILES WITH SLEEVES"

We are rockin' some super fun looks and customer service to die for...well okay it's really a virtual store but I'm channeling great customer service anyhoo! One of the best aspects is that at the e-store you are strongly encouraged to shop in your jammies.

So shop it up peeps. SHOP. IT. UP. The e-store will feature a selection of your favorite tee's from the Smart Girl newsletter. Who could forget these classics;

 

 

I'm totally psyched about the virtual store so just click on any t-shirt above and you will go directly to that shirt. And yeah, I am totally the hyperlink queen this mornin...that and clearly guzzling waaaaaaaay too much coffee.

If you don't see something you would like - shoot me a note and the creative crew will whip it up for you. You'll find different styles, colors, sizes and each one rocking the cool new logo on the back. To get there quickly before the sizzling summer deals are gone you can click here.

The best shopping quote of the day comes from Paris Hilton; "Wal Mart? Do they like, sell walls there?"

I'll see you at the shop. I'll be the perky person smiling behind the virtual counter...

Have a perfect week.

Zzzzzzz's Pleazzzzz

Greetings!

Tis the season; the countdown to Christmas, ugly holiday sweaters are all the rage and now people are even returning Christmas gifts they bought in a Black Friday buying frenzy...and all this while we juggle our normal crazy busy life and try to get a good night's sleep.

My buddies at the National Sleep Foundation have put together some interesting stats about the external factors that impact sleep (pillows, sheets, good smelling sheets, darkness) and they are even offering a new poll that you can take to find out where you rank. Click here if you'd like to check it out.

And feel free to give me a jingle (get it? as in Jingle Bells!) because I'm available to talk with you about any sleep related health issues, just give me a call at the Saint Alphonsus Pulmonary and Sleep offices.

Nancy


Trouble Sleeping? String something new on your tree!

This time of year we think mostly about cranberries, but if you are having a little trouble when your head hits the pillow you may want to try cranberries red cousin.

Americans seeking a better night's sleep may need to look no further than the kitchen. The sleep secret can be found in a bowl of cherries and in tart cherry juice, according to a new study in the European Journal of Nutrition. Researchers found that when adults had two daily glasses of tart cherry juice, they slept 39 minutes longer, on average, and had up to 6 percent increase in overall sleep efficiency compared to when they drank a non-cherry, fruit cocktail.

The researchers suggest that the benefit of cherries and tart cherry juice comes from the amount of melatonin in those little babies.

I've blogged about it in more detail on the ZZZZZ'z Pleazzzzz sleep blog here. And as an added bonus the blog has some cool ways to work those tasty tidbits of cherries into your regular diet.


Sleeping Single in a Double Bed

Waaaaay back in 1978 Barbara Mandell put those lyrics to music. And now research indicates that sleeping single, even when you aren't, sometimes makes for better sleep. A study published in Sleep and Biological Rhythms shows that women sleep less soundly when they share a bed with a romantic partner. On the other hand, the researchers also found that men actually sleep better when they sleep next to a woman.

An estimated 23 percent of American couples sleep apart, according to a survey by the National Sleep Foundation. A Canadian study reported that 34 percent of couples hit the sack separately.

I see this in my practice every week, and wrote about it here on the ZZZZZ's blog. Men tend to be the louder sleeper with their pervasive snoring issues so women have a tougher time sharing a bed. And often, it's the woman who has to move to a different bed - or room, in some cases -because snoring doesn't make for a silent night.

Don't forget to put a little holiday hustle in your bustle - you'll sleep better

Even though it is the holiday season and we get crazy busy, don't forget to make exercise a must-do on your list. People sleep significantly better and are more alert during the day if they get at least 150 minutes of exercise a week, a new study concludes.

A study found that 150 minutes of moderate to vigorous activity a week, which is the national guideline, provided a 65 percent improvement in sleep quality. People also said they felt less sleepy during the day, compared to those with less physical activity.

The study, out in the December issue of the journal Mental Health and Physical Activity, lends more evidence to mounting research showing the importance of exercise to a number of health factors. Among adults in the United States, about 35 to 40 percent of the population has problems with falling asleep or with daytime sleepiness.


Christmas is doing a little something extra for someone. - Charles Schulz

If you start feeling like this sad little Charlie Brown tree, give me a call or stop by the sleep blog where I post good stuff regularly between newsletters:
mysleepingproblems.com.


Cheers,
Nancy

Dear Bill,

Law firms are finding it harder and harder to "out advertise" their competitors. As experienced media buyers we face that challenge every day, so SDL is strongly encouraging clients to consider a strategic "Cause Marketing" program. Cause-related-marketing really helps law firms like yours because it gives you unique credibility and memorability with potential clients.

What is Cause Marketing? Think:

 

  • Yoplait Yogurt's pink lids & Breast Cancer Awareness
  • Target's Take Charge for Education
  • Willie Nelson and Farm Aid
  • The Boy Scouts of America & The Law Firm of Bogin, Munns & Munns (available on our website)

 

Did you know that for law firms who get it right, Cause-related advertising has a big upside? Why is that? Because despite the recession, consumers say that they are willing to pay more for products/services that donate a portion of the profits to a good cause. Sometimes called "the secret sauce" of a great media plan, Cause Marketing allows you to connect on a deeper level with potential clients. Your commitment to your community will yield both tangible and intangible rewards!

At SDL Communications we are putting together several different Cause Marketing campaigns and one of our favorites is called Red Shirt Friday to show support for service men and women. Call us if you'd like information about any of these options to help give you a leg up in your market. We are experts in the field of Cause-related marketing for law firms. As a matter of fact, we've just finished a free Cause Marketing Tutorial PDF which is available for downloading at www.sdlcommunications.com, on our Services page.

Going into 2011 it makes good business sense to do Cause Marketing. SDL Communications has been working with law firms for over 20 years, and Cause Marketing is just one of the tools in our legal media buying arsenal.

Let us show you how we can grow your case loads in 2011 so that you truly stand out from the other law firms in your market.

Sincerely,

Sharon

$leep is Ca$h Money Honey

What would your employer pay for a well rested workforce? As we suspected: Sleep is worth cash money!

Benjamin Franklin once said, "Time is money." Well, tick tock! New research out suggests that Ben should have intoned "SLEEP is money."

The lack of sleep is such a biggee that it is now seriously impacting our nation's economy. How? The lack of sleep is the costly culprit. Sleeping problems are costing the average American worker 11.3 days, or $2,280 in lost productivity each year. That adds up to $63.2 billion (and 252.7 workdays) for the whole country, and that is a lot of opportunity and zzzzz's being lost.

The pricey problem of sleep probs is a little more complex than it sounds because Americans are not missing work because of insomnia. They are still going to their jobs but accomplishing less because they're tired. This condition has a profound effect on productivity.

Recently, nearly 8000 full-time & employed people participated in the American Insomnia Study. Researchers asked survey questions specifically dealing with sleep habits and work performance, and found that sleeplessness was a significant detractor from productivity.

A whopping 23% of employees were found to have insomnia.

The official word from the authors of the research?

"Given that the average cost of insomnia treatment ranges from $200 a year for a sleep aid to $1,200 per year for behavior change therapy, the study's author suggests that screening and treating workers' sleep issues may be a sound investment for employers."

If you are the worker bee suffering from poor sleep, what can you do? Lucky you, there has never been a better time to have sleep troubles because we finally understand what works long term to help get you to sleep and keep you asleep. For the best tips and tricks check out the sleeping blog right here.